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Bang & Olufsen and Tidal partner for high-resolution music streaming

by xyonent
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Bang & Olufsen and Tidal have announced they are teaming up to offer B&O customers access to an exclusive, integrated, high-resolution audio service.

Starting today, the Bang & Olufsen app offers fully integrated access to the Norwegian-American music streaming service’s high-resolution, lossless, immersive spatial audio format.

Tidal will also curate B&O-branded playlists that will be available directly through the app.

“This partnership brings together TIDAL’s best audio formats with Bang & Olufsen’s high-end sound systems,” said Christoffer Poulsen, SVP Partnerships and Business Development at Bang & Olufsen. “We aim to provide our customers with the best music experience, and audio quality in music streaming is essential to achieving this.”

Poulsen also said that this initial offering is “just the beginning,” and that the companies plan to offer “many more in-app music experiences” in the future.

Tidal offers most of its music content in lossless quality, but it also has a library of over 100 million songs in studio-quality FLAC.

The service launched in 2014 as a high-end audiophile music streaming service, but perhaps gained attention in 2015 when Jay-Z acquired the startup and became head of the service.

Since 2021, Tidal has been majority-owned by Square, which is run by Twitter co-founder Jack Dorsey.

Bang & Olufsen probably needs no introduction. They’re the century-old Danish premium audio company behind products like the Bang & Olufsen Beosound A5 speakers, Bang and Olufsen Beoplay Portal Everything headphones, and other finely crafted, yet expensive, consumer electronics products.

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